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THE FRIDGE

We built a gym behind the milk section in a
supermarket so athletes could be closer to what
fuels them. See what happens.

“Being close and nearby milk…It’s how I hydrate, it’s how I recover.”

KRISTIN ARMSTRONG

Elite athletes, Kristin Armstrong and Ariel Torres, wanted to be as close as possible to their fuel of choice: Milk. So we built them a gym behind the milk section in a supermarket in Boise, Idaho, and caught it all on hidden camera.

ABOUT KRISTIN ARMSTRONG

Kristin Armstrong is the most decorated U.S. women’s cyclist of all time and the best time-trialist in sports history. She is a three-time Olympic Gold Medalist, two-time World Champion and has won six U.S. National Championships.

Kristin is the only female U.S. athlete to win the same event (time trial) in three consecutive Olympic Summer Games, taking home the gold medal in Beijing (2008), London (2012) and Rio (2016). Additionally, Kristin became the oldest female cyclist in history to win an Olympic medal when she won gold in Rio, one day before her 43rd birthday.

ABOUT ARIEL TORRES

Ariel Torres is a two-time USA Karate National Champion, Senior Pan American Champion and the holder of numerous medals and accolades.

Ariel is set to represent Team USA and karate at the Olympic Games, debuting his favorite sport as a member of Team Milk.

You can read more about Ariel here.

THE WALL

Watch pro climber Kai Lightner take on an epic challenge.

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THE WALL

Watch pro climber Kai Lightner take on an epic challenge.

Watch next