Milk is closing the relevance gap

The new Relevance Gap Study, commissioned by Milk and conducted by The Harris Poll, found that teens are still hungry to learn. But when lessons don’t feel connected to their real lives, it can be harder to stay engaged. That’s where milkXP comes in: making learning feel more relevant, more real, and way more useful IRL.

55%

of teens say what they learn in school does not feel relevant to what they need for future success

45%

of teens place greater trust in online experts and content creators, saying they are better equipped to help them discover information and opportunities aligned with their goals and interests

91%

of teachers feel students are less engaged when they can't see the connection between a lesson and their personal goals or interests; 97% of students agree

95%

of teens say they would watch long-form educational YouTube content connecting school subjects with real-world opportunities, careers and goals

read the report