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STREAMER UNIVERSITY MILK BRAND DEAL CONTEST

Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED.

The Streamer University Milk Brand Deal Challenge (the “Contest”) is a skill-based contest. The winner will be selected based on the judging criteria described below. This is not a sweepstakes or game of chance.

By entering, you agree to be bound by these Official Rules and by the decisions of Sponsor and the judges, which are final and binding in all respects.

1. Sponsor

The sponsor of the Streamer University “Milk Brand Deal Challenge” is Gale Partners LLC, (“Agency”) as agent for the National Fluid Milk Processor Promotion Board (“MilkPEP” and together with Agency, the “Sponsor”). The Contest may be administered or supported by third-party service providers acting on Sponsor’s behalf.

Kai Cenat, Streamer University, YouTube, TikTok, and any social media platforms used in connection with this Contest are not sponsors of this Contest unless expressly stated otherwise.

2. Contest Period

The Contest begins on or about July 15, 2026 4pm CDT and ends on or about July 18, 2026 11:59pm CDT (the “Contest Period”) during the Streamer University live event in Arkansas, or at such other times as Sponsor may announce at the event or on the official Contest website or social channels.

Entries submitted before or after the Contest Period, or otherwise outside of the entry window announced by Sponsor, may be disqualified.

3. Eligibility

The Contest is open only to individuals who, at the time of entry:

  1. are legal residents of the fifty United States or the District of Columbia;
  2. are at least eighteen (18) years of age;
  3. are registered attendees of the Streamer University live event in Arkansas;
  4. are physically attending the Streamer University live event during the Contest Period; and
  5. are legally able to enter into a binding contract.

Employees, officers, directors, representatives, and agents of Sponsor, GALE, Kai Cenat, Streamer University, their respective parent companies, affiliates, subsidiaries, advertising, promotion, public relations, fulfillment, and judging agencies, and any other parties involved in the development or administration of the Contest, as well as the immediate family members and household members of each such person, are not eligible to enter or win.

For purposes of these Official Rules, “immediate family members” means spouses, parents, stepparents, children, stepchildren, siblings, stepsiblings, and each of their respective spouses, regardless of where they reside. “Household members” means people who share the same residence, whether or not related.

The Contest is void outside the eligible territory and where prohibited or restricted by law.

4. How to Enter

To enter, you must create an original video responding to the following prompt:

“If you were a substitute teacher for a day, how would you make class entertaining and relevant, with milk fueling the lesson?” During the Contest Period, you must upload the video to your TikTok account and/or your YouTube account. You must include include the following handle and hashtag in the caption, title, description, or other publicly visible text accompanying the post:

@GonnaNeedMilk #MilkxStreamerU

Sponsor may also require you to complete an on-site registration, check-in, release, or submission form to confirm eligibility and connect your social media posts to your contact information.

To be eligible, your entry must be publicly viewable at the time of submission and remain publicly viewable through the winner selection and verification process. You are responsible for ensuring that your social media account settings allow Sponsor and the judges to view the entry.

Limit: one (1) entry per person during the Contest Period, unless Sponsor announces a different limit in writing. If more than one entry is submitted by the same person, Sponsor may consider only the first eligible entry received or may disqualify all entries from that person, in Sponsor’s sole discretion.

Use of automated entry methods, bots, scripts, or any method intended to evade the entry process is prohibited and may result in disqualification.

5. Entry Requirements

Each video and all related entry materials must comply with these Official Rules and any instructions provided by Sponsor. Each entry must:

  1. be your original work;
  2. respond to the Contest prompt;
  3. be suitable for public viewing and for association with Sponsor, MilkPEP, milk, and the Streamer University event;
  4. be non-political and not advocate for or against any political candidate, party, campaign, legislation, ballot measure, or political cause;
  5. not include, depict, or feature any person who is under eighteen (18) years of age;
  6. not include any unsafe, dangerous, unlawful, hateful, discriminatory, obscene, sexually explicit, harassing, threatening, defamatory, or otherwise inappropriate content;
  7. not include alcohol, tobacco, vaping products, controlled substances, firearms, weapons, or illegal activity;
  8. not disparage Sponsor, GALE, Kai Cenat, Streamer University, milk, the dairy industry, or any other person or entity;
  9. not violate or encourage violation of any law, rule, regulation, platform policy, or third-party right;
  10. not contain false or misleading claims, including false or misleading claims about milk, nutrition, health, or Sponsor’s products, programs, or initiatives;
  11. not include any material that infringes or misappropriates any intellectual property, privacy, publicity, moral, or other rights of any third party; and
  12. comply with all applicable TikTok, YouTube, and other platform terms, rules, and community guidelines.

Sponsor reserves the right, in its sole discretion, to disqualify any entry that Sponsor determines does not comply with these Official Rules or is otherwise inconsistent with the spirit or purpose of the Contest.

6. Intellectual Property, Name/Likeness Rights, and Releases

By submitting an entry, you represent and warrant that:

  1. you own or have obtained all rights, licenses, permissions, releases, and consents necessary to submit the entry and to grant the rights described in these Official Rules;
  2. you have the right to use all music, footage, images, artwork, graphics, logos, trademarks, copyrighted materials, and other intellectual property appearing in the entry;
  3. you have obtained written permission from each person whose name, image, likeness, voice, performance, social media handle, or other personal attribute appears in the entry;
  4. no person featured, depicted, heard, or otherwise included in the entry is under eighteen (18) years of age;
  5. the entry does not infringe, misappropriate, or violate any intellectual property, privacy, publicity, moral, contractual, or other right of any person or entity; and
  6. Sponsor’s use of the entry as permitted under these Official Rules will not require Sponsor to obtain any additional consent or pay any additional compensation to you or any third party.

You agree to provide copies of any permissions, licenses, or releases upon Sponsor’s request. Failure to provide requested documentation may result in disqualification.

7. License to Entries

By entering, you grant Sponsor, GALE, and their respective designees a non-exclusive, worldwide, royalty-free, fully paid, sublicensable, transferable right and license to use, reproduce, repost, share, display, perform, distribute, edit, excerpt, modify, create derivative works from, and otherwise exploit your entry, in whole or in part, in any media now known or later developed, for purposes of administering, promoting, advertising, publicizing, and reporting on the Contest, Sponsor, MilkPEP, milk, and related programs, including on Sponsor’s websites, social media channels, digital channels, and organic social media accounts.

Without limiting the foregoing, Sponsor may repost, share, stitch, duet, embed, comment on, or otherwise engage with entries on Sponsor’s social media channels.

Sponsor does not guarantee that any entry will be used, shared, reposted, or promoted. Sponsor has no obligation to use any entry.

Except for the prize awarded to the verified winner, entrants will not receive compensation for Sponsor’s use of entries as permitted by these Official Rules.

8. Winner Selection and Judging Criteria

Eligible entries will be reviewed by judges selected by Sponsor, which may include representatives of Sponsor, GALE, MilkPEP, and/or other subject-matter experts.

Entries will be judged according to the following criteria:

  1. 33% creativity and originality of the concept,
  2. 33% entertainment value and audience engagement potential; and
  3. 34% relevance to the prompt and potential fit with MilkPEP’s brand values, tone and campaign objectives.

Sponsor may, in its discretion, further define the judging criteria in Contest communications.

One entrant will be selected as the potential winner, subject to eligibility verification compliance with these Official Rules.

9. Prize

One potential winner will be eligible to receive the opportunity to enter into a brand partnership with Sponsor or Sponsor’s designee with an anticipated total value of up to Fifty Thousand Dollars ($50,000).

The brand partnership may include content creation services, social media deliverables, appearances, usage rights, exclusivity obligations, approvals, disclosures, and other services or rights to be negotiated by Sponsor and the potential winner.

The exact scope, deliverables, usage rights, timing, payment schedule, exclusivity, approvals, moral clauses, compliance requirements, and other material terms of the brand partnership will be set forth in a separate written agreement between Sponsor and the potential winner.

The prize is not an unconditional cash award. The potential winner must negotiate in good faith and execute Sponsor’s required brand partnership agreement and any related documentation. If the potential winner and Sponsor do not reach agreement on the separate brand partnership agreement, or if the potential winner fails or refuses to sign required documents within the timeframe specified by Sponsor, the potential winner may be disqualified and Sponsor may select an alternate potential winner.

Sponsor does not guarantee that the full $50,000 value will be paid unless and until all required contractual conditions, deliverables, approvals, and performance obligations are satisfied under the separate brand partnership agreement.

The prize is non-transferable and may not be assigned, substituted, or redeemed for cash, except in Sponsor’s sole discretion. Sponsor reserves the right to substitute a prize of equal or greater value if the advertised prize becomes unavailable for any reason.

All federal, state, and local taxes and all other expenses not expressly stated in these Official Rules are the sole responsibility of the winner.

10. Winner Notification and Verification

The potential winner may be announced during the Streamer University event, on the event livestream, on Kai Cenat’s social media channels, on Sponsor’s social media channels, and/or by other means selected by Sponsor.

Any announcement of a potential winner is subject to eligibility verification and completion of all required documentation. Being announced as a potential winner does not guarantee receipt of the prize.

If the potential winner is found to be ineligible, fails to comply with these Official Rules, cannot be contacted, fails to respond within the required timeframe, fails to provide required documentation, fails to execute the brand partnership agreement, or declines the prize, the potential winner may be disqualified and Sponsor may select an alternate potential winner using the judging criteria described above.

11. Publicity

EXCEPT WHERE PROHIBITED BY LAW, BY ENTERING, YOU GRANT SPONSOR, KAI CENAT, STREAMER UNIVERSITY, AND THEIR RESPECTIVE DESIGNEES THE RIGHT TO USE YOUR NAME, SOCIAL MEDIA HANDLE, IMAGE, LIKENESS, VOICE, BIOGRAPHICAL INFORMATION, STATEMENTS, ENTRY, AND PRIZE INFORMATION FOR ADVERTISING, PROMOTION, PUBLICITY, SOCIAL MEDIA, AND OTHER COMMERCIAL PURPOSES IN ANY MEDIA NOW KNOWN OR LATER DEVELOPED, WORLDWIDE, WITHOUT ADDITIONAL COMPENSATION, NOTICE, REVIEW, OR APPROVAL.

12. Social Media and Platform Terms

The Contest is not sponsored, endorsed, administered by, or associated with TikTok, YouTube, Instagram, X, Twitch, or any other social media platform unless expressly stated otherwise.

By entering, you agree to comply with all applicable platform terms, policies, community guidelines, and disclosure requirements.

You understand that posting content on social media may be subject to public viewing, commenting, sharing, and other platform functionality outside Sponsor’s control.

13. FTC and Disclosure Requirements

You must comply with all applicable Federal Trade Commission endorsement and testimonial guidelines and any disclosure instructions provided by Sponsor.

Without limiting the foregoing, you must clearly and conspicuously disclose any material connection to Sponsor, including participation in the Contest or receipt of any prize, where required by law.

14. Conditions of Participation

By entering, you agree to:

  1. comply with these Official Rules and Sponsor’s decisions;
  2. participate in the Contest in a professional and lawful manner;
  3. comply with all event rules, venue rules, and Streamer University policies;
  4. comply with all applicable laws and regulations;
  5. not engage in conduct that is disruptive, unsafe, deceptive, abusive, or harmful to Sponsor, Kai Cenat, Streamer University, other attendees, or the public; and
  6. cooperate with Sponsor’s requests in connection with Contest administration, eligibility verification, winner selection, publicity, and prize fulfillment.

Sponsor reserves the right to disqualify any entrant who Sponsor determines, in its sole discretion, has violated these Official Rules, tampered with the entry process, submitted false information, or engaged in conduct that may damage the reputation or goodwill of Sponsor, Kai Cenat, Streamer University, milk, or the Contest.

15. General Release

BY ENTERING, YOU RELEASE AND HOLD HARMLESS SPONSOR, KAI CENAT, STREAMER UNIVERSITY, TIKTOK, YOUTUBE, AND EACH OF THEIR RESPECTIVE PARENT COMPANIES, SUBSIDIARIES, AFFILIATES, DIVISIONS, ADVERTISING AND PROMOTION AGENCIES, SERVICE PROVIDERS, PRIZE SUPPLIERS, SUCCESSORS, ASSIGNS, AND EACH OF THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, REPRESENTATIVES, AND AGENTS FROM AND AGAINST ANY AND ALL CLAIMS, LIABILITIES, LOSSES, DAMAGES, COSTS, OR EXPENSES ARISING OUT OF OR RELATING TO YOUR PARTICIPATION IN THE CONTEST, YOUR ENTRY, SPONSOR’S USE OF YOUR ENTRY, ATTENDANCE AT OR PARTICIPATION IN THE STREAMER UNIVERSITY EVENT, ACCEPTANCE OR USE OF ANY PRIZE, AND ANY BREACH OF THESE OFFICIAL RULES.

16. Limitation of Liability

Released Parties are not responsible for: lost, late, incomplete, invalid, unintelligible, corrupted, misdirected, or undeliverable entries; technical failures; platform outages; livestream interruptions; internet, network, hardware, software, or equipment malfunctions; unauthorized human intervention; incorrect or inaccurate information; or other errors or problems of any kind, whether human, mechanical, technical, electronic, typographical, printing, or otherwise, relating to or in connection with the Contest.

If, for any reason, the Contest cannot be conducted as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, weather, public health emergency, event cancellation, platform outage, legal restriction, or any other cause beyond Sponsor’s reasonable control, Sponsor reserves the right to cancel, terminate, modify, or suspend the Contest and, if appropriate, select a winner from among eligible entries received before the action was taken using the judging criteria described above.

17. Indemnification

YOU AGREE TO INDEMNIFY, DEFEND, AND HOLD HARMLESS THE RELEASED PARTIES FROM AND AGAINST ANY AND ALL THIRD-PARTY CLAIMS, LIABILITIES, LOSSES, DAMAGES, COSTS, AND EXPENSES, INCLUDING REASONABLE ATTORNEYS’ FEES, ARISING OUT OF OR RELATING TO YOUR ENTRY, YOUR PARTICIPATION IN THE CONTEST, YOUR BREACH OF THESE OFFICIAL RULES, YOUR VIOLATION OF ANY LAW OR PLATFORM POLICY, OR YOUR INFRINGEMENT OR ALLEGED INFRINGEMENT OF ANY INTELLECTUAL PROPERTY, PRIVACY, PUBLICITY, MORAL, CONTRACTUAL, OR OTHER RIGHT OF ANY PERSON OR ENTITY.

FOR THE AVOIDANCE OF DOUBT, SPONSOR DOES NOT INDEMNIFY ENTRANT AND SPONSOR AGREE THAT NO FUNDS APPROPRIATED BY THE UNITED STATES GOVERNMENT SHALL BE USED, MADE AVAILABLE, OR SOUGHT BY ANY PARTY TO PAY ANY INDEMNIFICATION OBLIGATION OR TO MEET ANY DEFICIENCY ARISING UNDER OR RELATING TO THIS AGREEMENT.

18. Privacy

Information collected from you will be used to administer the Contest, verify eligibility, communicate with you, select and announce the winner, fulfill the prize, comply with legal obligations, and for any other purposes described in Sponsor’s privacy policy.

Sponsor’s privacy policy is available at: https://gonnaneedmilk.com/privacy-policy/.

By entering, you consent to Sponsor’s collection, use, and disclosure of your information for these purposes.

19. Governing Law, EEO and Disputes

The Contest and these Official Rules are governed by the laws of the State of New York, without regard to conflict of law principles.

Except where prohibited by law, you agree that any dispute, claim, or cause of action arising out of or relating to the Contest or these Official Rules must be resolved individually, without resort to any form of class action, and exclusively in the state or federal courts located in New York.

You waive any right to seek or recover punitive, incidental, consequential, or special damages, and your recovery will be limited to your actual out-of-pocket costs of entering the Contest, if any.

You agree that you will fully comply during the term of this Contest with any and all applicable federal, state and local equal employment opportunity statutes, ordinances, and regulations, including, without limitation, Title VII of the Civil Rights Act of 1964, the Age Discrimination in Employment Act of 1967, the Americans with Disabilities Act of 1990, the Genetic Information Act of 2008, the Equal Pay Act of 1963, the Pregnancy Discrimination Act, and The Pregnant Workers Fairness Act of 2022. Nothing in these rules shall require you to comply with or become liable under any statute, ordinance, or regulation that does not otherwise apply to you.

20. Sponsor Contact

Questions regarding the contest may be directed to: contact@gonnaneedmilk.com

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