Our Commitment To The Fight For Gender Equality In Sport
Nearly half of all sports participants are women, and yet just 5% of all sports coverage features women athletes, according to the Tucker Center for Research on Girls and Women in Sport.
Milk wants to help change that.
In a world where male athletes take center stage, we are redirecting the spotlight to women with a continuation of Team Milk, an effort intended to drive awareness to gender inequality in sport.
On International Women’s Day, we pledged 100% of campaign coverage to women in 2023 — because making a difference is an always-on, full-time commitment.
And Milk is all in.