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Our Commitment To The Fight For Gender Equality In Sport

According to the Tucker Center for Research on Girls and Women in Sport, nearly half of all sports participants are women, and yet just 5% of all sports coverage features women athletes.

Milk wants to help change that.

In a world where male athletes take center stage, we are redirecting the spotlight to women with a continuation of 26.2, an effort intended to drive awareness to gender inequality in sport.

On International Women’s Day, we pledged 100% of campaign coverage to women in 2023 — because making a difference is an always-on, full-time commitment. 

And Milk is all in.